Routine, proven optimizations — trimming a losing bid, negating a wasteful search term — run on rails. Anything meaningful goes through a human operator who knows your brand strategy: which SKUs are heroes, where you're defending rank, what's seasonal. That context is encoded into the system per SKU, so even automated decisions respect your strategy.
The Circes System
The operating system
The system is how we work.
The operating system
behind the service.
Every engagement runs on software we built ourselves. You never log into it — but it's why our service beats spreadsheet agencies.
Why we built it
Agencies. Tools. Circes.
Three ways to run an Amazon FBA channel. Only one reads the whole account every day, against your real margins.
| Agency | Self-serve tools | Circes | |
|---|---|---|---|
| Account coverage | Weekly check-in | A dashboard you watch | Read daily, end to end |
| Who makes the call | AM juggling 15–30 brands | You | Operator + system, per SKU |
| Bidding | Generic ACoS targets | Generic targets | Breakeven ACoS from your COGS |
| Inventory-aware ads | Rarely | A separate tool | Throttled on days-of-cover |
| Listings ↔ PPC | Siloed | Siloed | Converters fed into your copy |
| Who does the work | The agency | You | We run it — you get outcomes |
One connected system
Five levers. Every signal informs every decision.
Point tools optimize one lever at a time. Circes connects all five — so an inventory signal changes ad strategy, and a converting search term changes your listing.
Under the hood
What it actually does.
01 · PPC Engine
Bids tuned to your real margins
Breakeven ACoS, not generic targets.
02 · Keyword Lab
Every search term, scored
A 0–100 opportunity score per keyword.
03 · Inventory Intelligence
Ads that know your stock levels
Days-of-cover drives the throttle.
04 · Profit Analytics
P&L per SKU, not vanity metrics
Revenue to net profit, daily.
05 · Rules & Guardrails
Hard limits on every action
Runaway automation is impossible.
06 · Outcome Tracking
Every action graded against reality
The system learns what works.
07 · Demand Intelligence
The whole market, not just your slice
Amazon Brand Analytics, scored against your margins.
Human oversight
The system proposes.
The system proposes.
Operators decide.
01
Detect
The system reads your full account daily and flags opportunities — each with reasoning and projected impact, not just an alert.
02
Decide
An operator reviews each proposed action against your strategy — approve, adjust, or dismiss. Dismissals teach the system too.
03
Execute
Approved actions pass through guardrails, push to Amazon through the official integration, and land in the audit log with before/after values.
04
Measure
Outcomes are graded against settled data one to two weeks later. What worked compounds. What didn't gets cut.
Bid changes capped at ±15% per move
Budget changes capped at ±30%
Daily action limit on every account
Full before/after audit trail
What you see
The Monday
The Monday
Report.
You don't get a login you'll never open. You get a one-page plain-English report every Monday morning: what we changed, what worked, what we're watching, and what's queued for the week ahead. Questions answered same-day by the operator who runs your account.
Coming to every client
Ask Circes
Ask Circes
anything.
The Circes assistant knows your entire account — sales, margins, inventory, campaigns, every action we've taken and why. Ask it anything about your business, any time, in plain English. No dashboard digging, no waiting for a report.
The system is how we work.
The service is what you get.
You never operate any of this unless you want to. We run your channel; you get the outcomes — and a one-page report every Monday.