CEO and Co-Founder
Bryan Belliard
Five years inside Amazon building catalog-risk systems and early LLM tooling. Ten years running Amazon brands, including the one Circes runs on today. Started Circes at MIT.
LinkedIn
Founding team
Serial entrepreneurs. 15+ years inside Amazon and the brands that sell on it.
Catalog-risk systems, production agentic AI, supply chain infrastructure, and a decade of running Amazon brands. We built Circes because the operational leverage the largest sellers have should not be theirs alone.
Ex-AmazonMITPublished ACM research10 years selling on AmazonLive on a real account
The founders
Built by operators and engineers.
CTO and Co-Founder
Harsha Palnati
Production agentic AI at TSBX, where he cut model inference costs 82% at scale. Supply chain systems at Genpact. Published ACM paper on LLM applications. Architects the agent system and the Knowledge Ledger.
LinkedIn
Why we built Circes
More than another tool.
Circes started with the operational challenges of an Amazon brand one of us owns. A stack of tools and a virtual assistant still left open questions about how well the business was running, and a daily checklist created plenty of activity but little clarity about which decisions mattered.
So we built a system that understands the whole business, learns alongside its operators, and helps them focus on growth.
What we believeHow Circes is built
01Every lever is read together, not one at a time
02Every recommendation shows its evidence
03Nothing reaches Amazon without your approval
04Every change is measured after it ships
Talk to the founders.
Tell us about your Amazon business. We’ll show you what Circes would do with it.