Reported performance and operational changes during Tieralia’s first 90 days on Circes.
Tieralia was the first account run on Circes and is owned by one of Circes’ founders. The study covers February 26 to May 21, 2026. These are historical results, not a live dashboard or a forecast.
Why we built Circes
We saw the need for more than another tool.
A stack of tools and a virtual assistant still left open questions about how well the business was running. Even chatbots connected to those tools needed someone to coordinate the work and keep supplying context.
Since adopting Circes, the Tieralia team reports clearer decisions, cutting loss-making products, and getting 10 hours a week back. That time went into launching a new product with confidence.
The team’s reported experience since launch. The performance figures below cover the separate study period.
90-day results, February to May 2026
What changed on the account.
TACoS37% → 16%Down 57% over 90 days
Organic share of revenue~27% → 59.5%Organic is now the majority
Revenue+21.4%The same month ad spend was cut 37.5%
Recommendations applied200
Across PPC, inventory, and budget reallocation.
Wasteful keywords blocked43
Search terms found unprofitable and excluded from targeting.
Unprofitable campaigns retired5
Spend redirected to stronger campaigns.
Net profit2.3x
Versus the prior 60-day period.
Recommendation accept rate82%
Measures adoption, not whether an action succeeded.
Ad spend, month 3−37.5%
These changes alone do not establish cause.
Methodology. Based on Amazon seller and advertising data and Circes account records for Tieralia, February 26 to May 21, 2026. TACoS is advertising spend as a share of total sales; 37% to 16% is a 21-percentage-point decline, about 57% relative. The net-profit multiple compares a 60-day period with the preceding 60 days rather than the full 90-day study, and new-product revenue is excluded from the comparison base. These are results from one founder-owned brand, not an independently verified study or a prediction for other accounts. Want the exact comparison windows and calculations? Drop us a line.
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