First Account · 90-Day Breakdown

The full breakdown.

Ninety days on the first brand we ever managed — every number, every decision, every lever pulled by the system.

Tieralia was the first account Circes ever managed — a real, operating CPG business. Every number on this page is live data from that account, pulled straight from Amazon. No projections, no averaged benchmarks.

Tieralia Clean Team dish brush and sponge set

90-day results — live data

Live

TACoS

37% → 16%

↓ 57% over 90 days

Organic share

~27% → 59.5%

↑ organic now majority of revenue

Ad spend

Cut 37.5% in month 3

Revenue

Grew +21.4% the same month ad spend was cut

Net profit

2.3x vs prior 60-day period

200 recommendations applied · 5 campaigns retired · 43 wasteful keywords blocked.

TACoS

37% → 16%

↓ 57% over 90 days

Organic share of revenue

~27% → 59.5%

↑ now the majority of sales

Net profit

2.3x

vs prior 60-day period

Selected wins · How we got there

Last 90 days

200+

Recommendations applied

Across PPC, inventory, and budget reallocation — at an 82% accept rate.

43

Wasteful keywords blocked

Search terms with structurally negative returns — removed from rotation.

5

Unprofitable campaigns retired

Structurally above breakeven. Spend reallocated to proven winners.

−37.5%

Ad spend cut · Month 3

Revenue grew +21.4% the same month — organic flywheel doing the work.

82%

Recommendation accept rate

High-confidence action types graduate to fully autonomous as the system learns.

59.5%

Organic share of revenue

Up from ~27% at baseline. Organic now the majority of brand revenue.

Source Official Amazon seller and advertising data. Tieralia, Feb 26 – May 21, 2026. Net profit comparison is current 60 days vs prior 60 days; new SKU revenue is excluded from the comparison base to avoid distortion. Full methodology available on request.

A deeper week-by-week breakdown — every decision and its outcome — is being written now. Want it when it ships? Drop us a line.

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