Onboarding a limited first group of brands and operators
One page. What sold, what it actually earned, and the four decisions waiting on you.
Ads, inventory, pricing, and organic rank all affect each other. Most brands manage them in separate tools, on separate schedules, with separate people. The losses happen where they meet.
A bid increase outruns the stock behind it. The SKU goes out, and the stockout costs rank.
A campaign bids on a term the brand already ranks for, paying for traffic it already had.
A fee change eats a SKU’s margin. Spend keeps running at the old target, because the ad tool never sees the fee.
| Capability | Circes | Ads tool | Inventory tool | Spreadsheet |
|---|
Rough math from the three numbers that drive most of the waste we find. Your growth scan gives you the real figure.
These searches spend ad money but barely sell in Competitor ASIN Targeting. Block them so you stop wasting budget.
Six surfaces, one account. This is the first one you open.
Amazon today · Walmart, TikTok Shop, and Shopify coming soon
Every tool on the market can read your ACoS. None of them know what a unit actually earns you after fees, freight, and COGS — or that you are three weeks from running out of it. Drag the handle, or focus it and use the arrow keys.
Get a Growth ScanACoS is 21%, below your 30% target. Looks like there is room to scale — consider raising the bid.
Yes, up to $1.42 a click. That term converts at 8.7% and a unit contributes $6.10 after fees, freight, and COGS, so your break-even ACoS is 37% — you are running it at 21%. One caution: this SKU has 24 days of cover against a 45-day lead time, so scale is capped until the reorder lands.
The system spends all day arguing with itself about your account. Everything it comes up with is a suggestion, checked against the limits you set — and then handed to you. It cannot touch your account on its own.
At this size the reorder dates and the bid decisions live in different systems, and someone reconciles them by hand. Founding Circes accounts lock their rate in for life; exact pricing is shared on your scoping call.
One short call and a look at your account. We run it through Circes and hand you the findings: the wasted spend, the rank gaps, the reorder you are about to miss. Yours to keep whether you sign or not.